The blog

Most writing about email online is either pure marketing — a vendor explaining why their sending platform is the right one — or a thin SEO listicle stitched together from the same five sources. The pieces below try to be different. Each one comes out of a specific problem we (or someone using the tools) ran into and had to actually solve: an Outlook rendering quirk that broke a launch email, a subject-line decision that needed a real data point instead of vibes, a question about whether two formats for a business email are actually different in practice.

The categories below sort the writing roughly by what you might be trying to do. Format pieces cover how to name an address, what the common patterns are, and which ones survive contact with real recipients. Rendering pieces are the technical guts — HTML quirks across Gmail, Outlook, Apple Mail, and the mobile clients, with the specific fixes that keep your email looking like the design. Subject lines covers open rates, length, and the small craft of writing the line that determines whether the rest of the email gets read at all. Strategy covers the higher-altitude decisions — when temp mail is the right answer, what a professional email address actually signals, and how naming conventions hold up as a company scales.

Every piece is written to be read on its own — no funnels into a paid product, no gated downloads, no "subscribe to continue." If you find one useful, the most helpful thing you can do is share the specific link with someone who needs it, or use one of the free tools the piece references. The blog and the tools are funded by the same single ad slot, so engagement with either keeps the whole thing free.